![]() ![]() ![]() These created opportunities as well as challenges for businesses. This edition has been updated keeping in view the tremendous disruptions in the business models due to the ongoing globalization, the increasing role of corporate social responsibility technological advancement, growth in e-commerce, increasing digital communication, the growing impact of social media, and the widespread use of data analytics, marketing automation, and artificial intelligence. Pearson India Marketing Management 16Th Edition by Philip Kotler ? Kevin Lane Kellerjagdish N Sheth ? GShaineshġ.) Including Indian case studies with new age businessesĢ.) Marketing Insight emphasizes a key marketing concept for in-depth coverage and better understandingģ.) Marketing Spotlight–relevant real-world cases of companies and brands to illustrate the marketing conceptsĤ.) Chapter-end summary for a comprehensive and quick review.ġ.) Feature enriched and updated content considering the tremendous evolution in business models owing to digitalization, social media marketing, growing e-commerce, and direct-to-consumer business.Ģ.) Over 55 Case studies of leading Indian brands like Amul, Asian Paints, Bajaj, Bandhan Bank, Biocon, Cadbury, Eureka Forbes, FabIndia, Fevicol, HDFC Bank, Infosys, Kaya Clinic, Mahindra, Maruti Suzuki, PaperBoat,Reliance Jio, SBI Yono, Taj Hotels, Tata Motors, Tanishq, Tata Trusts, Titan, TCS, Wipro, and many moreģ.) Explores cases of new-age businesses like bigbasket, Clirnet, cult.fit. ![]()
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